Trojan Condoms

When: 2011-2012

Role: Senior Creative Designer

 

Trojan is the one of the largest and well known condom brands in the USA specialising in array of different products for the ultimate pleasure.

From 2012-2013 I have been leading the creative and UI design for all Trojan mobile properties. This has included a re-skin with touch encasements to the existing mobile site. Leading creative and supervising design across three interactive mobile media campaigns, The Pandora Pleasure station creator, Rich media banner for the MTV and the VMA’s sweepstake and banners for My Space secret concert events.

The mobile site had a limited budget so we suggested that we would apply an new modern look enhancing for the retina display and touch based input. The new modern look I created uses a glass texture to imply a smooth and frictionless feel that is nestled on a lightly textured background. I crafted large touch based carousel shelves to highlight featured products and events.

We developed several media banners. Specifically for Pandora we developed a Trojan radio generator based around the question “what mood are you in?” generating a playlist inside the users account based around their chosen mood. The MTV solution featured a ball of en- ergy with the call to action, “touch and hold to increase the pleasure”. As the button is held the ball of energy increases until it explodes across the screen revealing a contest page underneath driving the user to enter a compe- tition. Both these banners were designed to create awareness of the new charged condom product and obtain user information.

 App (Concepts)

Bare skins interactive rich media banner

The Pandora Pleasure station creator media Banner

 Mobile website

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Nestle Gerber