Hey I’m Dan.
I am currently working for the largest e-commerce platform based in New Zealand, Trade Me. Check out my selection of work to get an understanding on how I approach problems and discover solutions.
“I fell in love with design from an early age. I love the craft, colours, typography and layouts. My passion lead to my bachelor of design. This feed my second love of problem solving. Identifying problems and spending hours adding and subtracting, until I find the magical moment where everything “feels right.”
— Daniel Drummond
Here is a little bit about my journey
My graduation from Massey University with a Bachelor of Design (honours) has led me into the becoming a specialist of UX and product design. Upon joining The Hyperfactory in 2010 I developed skills enabling me to become leading expert in mobile focused interactivity. When the Hyperfactory was brought by Meredith Publishing, I was one of the selected employees to join the team in NYC. The Hyperfactory latter became MXM where I continued to embark on a mission to become a leading expert in mobile focused interactivity and creative design.
While in NYC I worked on creating hybrid advertising and utilitarian experiences through mobile apps. This included, Gerber's suite of apps for new parents and Krafts iFood recipe book. Working on these apps I decided to become more focused on iterating on a single product experience, moving away from the fast fleeting advertising environment. This directly lead to my decision to join the Trade Me team as a Senior UX designer.
Coming from a smaller team at MXM I understood all stages of the product development process. I refined this skill while working in a larger company which provided different hurdles including expanding my sphere of influence. I have achieved this by effectively managed stakeholders, created alignment across different design teams, fully understand problems and effectively communicate solutions. I have done this while keeping a close relationship with our engineering team ensuring quality features are released to our our users in an agile workflow.
My work at Trade Me has had me being heavily involved in turning our secondhand marketplace into a fully fledged e-commerce platform. I have worked on many projects helping facilitate this direction. This includes, introducing a shopping cart, redefining search & refine, making it super easy to book a courier and my latest work adding shipping throughout search (and beyond). My involvement In these complex projects has made me known for being able to turn widely complex problems into well tuned and simple user experiences.
Nice words from my colleges
“Daniel has a gift for mobile and tablet interface design. Having worked at The Hyperfactory in both NZ and NY since his graduation he has grasped and embraced the intricacies of designing for multiple screen sizes. He is dedicated, a hard worker and a great team player. He would be an asset to any design team.”
— Peter Morrison Delivery director, MXM
“Daniel is a very gifted designer who always crafts a perfectbalance between art, functionality and concept. I've had the pleasure to work with Daniel on some of the biggest American brands such as TROJAN. I would highly recommend Daniel to any smart creative agency.”
— Mick de Meijer Account manager, MXM
“Over the years I have increasingly admired Dan's ability to understand how to push our craft just that little bit further - crossing over both technically and aesthetically. It's always made a big difference to creating our world class work and it's something I hope he continues to build on and play to as a strength.”
— Howard Hunt Sales director, MXM
“I worked very closely with Daniel as a UI Designer and I credit him to much of my current knowledge of design. Dan is an extremely talented and dedicated designer and leader. He understands the field from so many different angles- creative, technology, strategy - and treats every project with the most intimate care and attention to detail. Dan is immaculate with his designs and will work extraordinarily hard to meet deadlines and ensure his deliveries are of the highest caliber. He is constantly searching for better, more innovative solutions for technical problems to share with the group. As a team member, Dan is the nicest guy to work with and challenges us all to strive for the best. He is a true professional, an amazing problem solver and a great person to learn from.”
— Stephanie Harris Creative designer MXM